date:Nov 21, 2012
cachaca category and did research on what the strongest brand was. We liked the fact that it had a tradition that had been around for 150 plus years and it was also a leading premium cachaca. We saw something that we thought had a lot of legs and with some marketing we could improve it even more. We couldn't have done this 10 years ago without the premium business we have today.
Q. You talked about how you now have a major role as an exporter in certain Latin American countries like Guatemala,