date:Nov 20, 2012
similar way to cider companies such as Magners, Bulmers and Kopparberg, who re-popularized their brands, and cider in general, to attract consumers ranging from their 20s to 40s, both male and female.
Crabbie's has rebranded ginger beer to attract the same audience. Earlier this year, Crabbie's also launched two ginger-based sauces: Crabbie's Ginger Spiced Sweet Chili and Sweet Ginger Splash, which combine vanilla, orange and ginger flavour, and it already has a ready mixed ginger mac drink and