date:Nov 19, 2012
onomy bottomed out nearly four years ago. Because of that (and its competitors recent innovations), the restaurant has been experimenting with alternative ways to help drive sales.
One way McDonalds is responding is to push its Dollar Menu of low-cost options, said company president and chief executive Don Thompson. I am confident that our strategies and the adjustments we are making in response to the current business headwinds will build sales momentum and drive sustained, profitable growth.