date:Nov 19, 2012
ident of research firm Technomic. But it could make dinner far more inviting, he suggests, with a dish that isn't just another sandwich, such as a more upscale chopped steak platter. Add baked potatoes at dinner, he says, and folks have more choices than large or small fries.
-- Serve breakfast all day.Scott Hume, editor of BurgerBusiness.com, says such a strategy would bring back customers who come for McMuffins, but not burgers.
-- Roll out monthly specials. Limited-time-only products, such