date:Nov 19, 2012
at McDonald's, it's faced far rougher times. But the current turmoil could ultimately lead to performance-enhancing changes, such as pushing new products, new meal occasions and acting a bit less fast-food-ish and a bit more like Panera or Chipotle.
That, at least is the opinion of four consultants and brand gurus asked to detail the things McDonald's needs to do to right its course. Their to-do list for McDonald's:
-- Fix dinner. Dinner is where McDonald's struggles most, says Ron Paul, pres