date:Nov 16, 2012
e. He suggested the ergonomics used in packaging for toddlers could be developed for goods targeted at seniors.
Ease of use is absolutely essential, he said, before questioning why Actimel's 50+ drinks had hard-to-remove foil under the lids.
From a marketing perspective, food companies should promote the positive energy, vitality and flexibility benefits a product could provide instead of mentioning particular health ailments, said Jago.
He added that the UN is forecasting there will be 144M