date:Nov 16, 2012
competition at home and apersistently weak economy abroad. In October, the companyreported its first monthly sales decline since 2003. In a recentconference call with analysts, CEO Don Thompson said thefast-food company would return its focus on its Dollar Menu afterefforts to shift customers to a slightly more expensive ExtraValue Menu fell flat.
That emphasis on value is in contrast to competitors such asWendy's and Burger King, which have been introducing more premiumofferings. Taco Bell, k