date:Nov 14, 2012
ift concept addresses these barriers to purchase directly by creating an alternative to traditional energy drinks, using only natural ingredients, that will appeal to female consumers and more mature demographic groups. We believe Lift will act as a platform to inspire beverage companies to create innovative energy drink brands that score more highly on naturalness and healthiness than current energy drinks, thereby attracting new consumers to the category.
The ginger and ginseng extracts used