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UK consumers ditch food supplements
date:Nov 14, 2012
3 million UK consumers have stopped taking food supplements since 2008, according to research by Mintel.

Thefirm said that cost-conscious consumers had switched to healthier diets and functional foods, ditching products such as Echinacea, which saw an 18% sales dip.

Mintel estimates the food supplements market one of the largest in Europe to be worth 480m in 2012. Sales of multivitamins reportedly remain solid but the sector will face unprecedented challenges in the years ahead: People are m

12/19 01:28