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Food Labels Confuse Consumers As 'Eco-Label' Options Multiply
date:Nov 13, 2012
ther farmers out there.

But other farmers say they are reluctant to spend money on yet another certification process or to clutter their product with too much packaging and information.

I think if we keep adding all these new labels, it tends to be a pile of confusion, said Tom Willey of TD Willey Farms in Madera, Calif. His 75-acre farm, which grows more than 40 different vegetable crops, carries USDA organic certification, but no other labels.

The proliferation of labels, Willey said, is a

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