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Consumers And 'Natural' Report From Kampffmeyer
date:Nov 12, 2012
60% associate them with higher quality an important aspect when it comes to the buying decision, since for 96% of consumers, good quality is the most important characteristic of a foodstuff.

This study draws a clear picture of the changing dietary habits and nutrition consciousness of consumers across Europe, said Michael Gusko, managing director of Kampffmeyer Food Innovation GmbH. Its a very positive sign for food manufacturers that consumers appreciate quality and are thus willing to pay m

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