date:Nov 12, 2012
r said that one of its aims with this study was to gain an insight into what consumers associate with naturalness in terms of both ingredients and manufacturing processes. Apparently, consumers classify ingredients as natural if they know them from their own kitchens. Thus, products perceived to be natural include wheat flour, yeast, cream and sugar.
The findings are similar when it comes to processing methods, with cooking, baking and milling top of the list of manufacturing processes perceive