date:Nov 09, 2012
tructuring, the company's financial outlook is looking up, he said.
We are seeing strong growth in same-store sales and transactions, Hardison said.
Today, El Pollo Loco also boasts a new motto: Crazy you can taste.
Hardison said the message is an effort to set the company apart from new competitors like Irvine-based Taco Bell.
In an attempt to attract fresh-Mex customers, Taco Bell introduced the Cantina Bell menu earlier this year. Celebrity chef Lorena Garcia developed the more sophistica