date:Nov 09, 2012
d making its avocado salsa from scratch. In recent years, the avocado salsa was made using pre-packaged ingredients to save costs, Hardison said.
Business got in the way of making great food, he said.
During the recession, the chicken chain lost its way.
One of its biggest fumbles came in 2010 when El Pollo Loco introduced steak. That year, the company spent a large portion of its marketing dollars pushing the beef item a move that kept chicken out of the spotlight. The muchmocked Feel the M