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NFRA Enhances Efforts To Promote Frozen, Refrigerated Foods
date:Nov 09, 2012
influencer engagement and robust media relations through an all-industry messaging platform and new and engaging ways to reach consumers.

According to NFRA, the $6 billion packaged frozen food industry faces declining sales across several frozen food categories for various reasons, ranging from an aging population to shifts in how consumers are making food choices based on values, health and economics. The association has been very successful promoting frozen and refrigerated foods for nearly

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