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NFRA Enhances Efforts To Promote Frozen, Refrigerated Foods
date:Nov 09, 2012
The National Frozen Refrigerated Foods Association (NFRA) is stepping up its efforts to promote frozen and refrigerated dairy foods by naming Edelman as its PR agency of record. Together, they will kick off a campaign to tell the story of frozen and refrigerated dairy foods in new, dynamic ways to more people and across more channels.

Efforts will officially kick off in January 2013 with a focus on expanding NFRAs hallmark promotion during March Frozen Food Month. Enhanced efforts will include

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