date:Nov 09, 2012
younger, more small-batch, craft-beer-like feel:
The brew was part of Project 12, in which brewmasters at 12 AB InBev breweries created their own small-batch tribute beers, each with a distinct style. Though originally created in L.A., its a beer born out of the collaboration of all of Budweisers 12 brewmasters, [Budweiser Brand VP Rob] McCarthy said. The beer is an amber lager that is a little darker than Budweiser, but is flavorful and like Bud very drinkable.