date:Nov 09, 2012
y, but with flair.
Certainly one of the things we had to deal with was the overall semi-clinical nutritional visual personality, he said. If you were to say Snapple is a guy in a straw hat and a pair of shorts, were more likely to be in a lab coat. Its just much more clinical than other kinds of healthy foods. So we wanted the entire product line to maintain that clinical personality as a point of differentiation.
To bring that out, the design team used the amount of coverage of the liquid in