date:Nov 09, 2012
complex, he said. If youre an older brand, like Vitaminwater, they have 38 SKUs its complex, but thats okay. The one continuity piece, when you break down a DSD distributor or retailer, its your price point. And were lined by price point and by color in our XP (extreme performance) line, and in our Active line. Thats what helps them sort it out.
Still, getting the brand to the shelf and then having it fly off the shelf are the final test. Safeway has bought into the idea, incorporating end-cap