date:Nov 08, 2012
the centerpiece of a massive spirits display at the Gastronom No. 1 grocery features almost all brown spirits. Shelf after shelf of vodka, meanwhile, has been pushed to the sides.
We're looking at premium outlets where people with the money go, said Bill Mateo, who manages Beam's Russian distribution partnership, called Maxxium.
In a Russian spirits market that fell 4.6 percent last year, including 4.9 percent for vodka, whiskey consumption grew 48 percent, according to the London-based ISWR.