date:Nov 08, 2012
fferent food stuffs and based on the results the website advises wines to the customers. The retailer also plans to introduce the Taste Test technology in its stores across the UK in 2013.
Morrisons strategy partner Simon Harrison said their new website is completely different from other companies' websites that offer wine sales.
The initiative was developed in response to a 10,000-strong survey in which the nation's wine drinkers explained their frustrations with the way wine is currently sol