date:Nov 07, 2012
Consumers benefited from rising disposable income levels in 2011, thanks to the introduction of a minimum monthly wage and also a two-month salary bonus for many
consumers. This encouraged consumers to trade up within fast food, with consumers also more likely to eat in larger groups and to buy larger meals. This trend also encouraged consumers to trade up from independents to chains, with transaction volume growth of 5% and 3% respectively in the year.
This Fast Food in Saudi Arabia report off