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Specialty spirits hold 80% of Chinese market: Report
date:Nov 05, 2012
Specialty spirits had a clear domination in the Chinese spirits market with a share of 83%, according to a report by Canadean - Wine Spirits.

The report, Consumer Trends in the Spirits Market in China, 2011, finds that the other spirit categories had only minor shares, with whiskey holding 7%, brandy 5%, gin genever, liqueurs, rum, tequila mezcal and vodka sharing the remaining 5%.

Among the consumers, young adults aged 25-34 held the highest share of 25% closely followed by pre-mid-lifers

12/21 09:42