date:Nov 02, 2012
o appeal to a broader and younger audience.
We decided to make it more accessible for the public. Do something funky with the label, she said.
The wine was marketed at the WineX festival in Sandton, a wealthy suburb of Johannesburg.
It is funny, said Botha. I had a guy from Sandton last night that told me, 'This is Sandton, honey, something like this is not going to work here.' And I thought to myself, he has to remember that this whole country is not Sandton.
Black middle class
As South