date:May 24, 2012
is forecast to reach 46bn by 2016 as recession-hit shoppers hunt for cost savings without compromising on quality.
Only 6% of adults who currently buy economy own-label products told researchers they expect to reduce their usage in the coming year. But 18% of current users said they expected to buy more in the year ahead.
Premium own-labels
Premium own-labels have also fared well recently despite budgetary pressures and are bought by 71% of shoppers. About 27% of adults expected to buy mor