date:May 24, 2012
f consumers believe own-label products have improved in taste and quality, while 52% prefer them to brands in some cases, according to the research.
More than 80% of adults think own-label products provide value for money, compared with just 16% for brands.
About 80% of shoppers buy own-label products, compared with 89% who buy branded goods. But the research revealed that up to 20% of those who buy branded products are set to buy less in the coming year.
Consumer budgets
Chris Wisson, s