date:May 24, 2012
Reversing previous trends, own-label accounted for 54% of NPD, compared with 46% for brands last year. In 2010, brands held a 55% share of total NPD. Typically, the proportion of NPD within food and non-?alcoholic drinks has been higher for brands than for own-label.
The influence of private label products has never been stronger, said Mintel. The power reflected the fraught economic climate and an ever-expanding range of high-quality own-label ranges offered at food retailers.
About 57% o