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Nestlé Malaysia denies price fixing, claims ‘brand equity’ protection
date:May 24, 2012
t Nestl senior corporate spokeswoman, Melanie Kohli, told BeverageDaily.com: Nestl Malaysia strongly denies any engagement in anti-competitive activities in the trade as alleged by FOMCA.


Nestls Brand Equity Protection Policy (BEPP) did not influence price setting by customers, Kohli said.


Stopping Nestl brand misuse


She added: It only prevents the misuse of Nestl brands as promotional loss leaders by selected retailers. Such activities can have the long-term effect of weakening and erodin

12/20 02:27