date:Oct 31, 2012
These brief examples raise two important issues. The first is our need to educate the media and the second is to have a plan ready as part of crisis preparation to address inappropriate messages around your products or your brand.
Our Need to Educate
The food industry has a need and responsibility to take a hand in proactively educating the media in order to educate the consumer.
As noted by the viral nature of the mothers pink slime blog (and resulting 258,874 petition signers), the challe