date:Oct 30, 2012
l Reserve range through its more than 1,100 outlets throughout Australia, whereas Coles will sell the Classic range through its First Choice stores at recommended retail price of $11.99, reported The Shout.
Some of the IBA group's stores include Cellarbrations, The Bottle-O and IGA Liquor outlets, where the Reserve range is being sold at recommended retail price of $15.99.
AVL Australasia and North America general manager Cameron Ferguson told the website that the launch of tailored 'sub-brand