date:Oct 29, 2012
0% of the market and boast seven of the top ten brands. General Mills alone owns about one-quarter of the market, and its high profile campaign to improve nutritional content has led to strong growth of its Nature Valley, Betty Crocker, Fiber One, and Larabar brands.
Kellogg's, the leading category brand, has successfully expanded its iconic breakfast brands - Kashi, Rice Krispies, Nutri-grain, and Special K - across multiple snack bar formats. The 20-year old Clif Bar rarely advertises in