date:Oct 25, 2012
le take only up to 10 seconds to decide what it is they are putting in their shopping basket. We did some quick research to test that once more and found that 82% of our consumers said that it would make it easier for them to choose the healthy food option if traffic light labelling was the same across branded and own-label food products.
There are concerns that having a red light on a product will demonise it.
Peter Hollins, chief executive, British Heart Foundation:
This is a quantum leap for