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Bright Food in talks to acquire Weetabix for ￡1bn
date:Apr 23, 2012
Bright Food Group, a Chinese state-backed food company, is planning to buy Weetabix in a deal that values the British breakfast cereal maker at 1bn.

Bright Food has been in talks about buying Weetabix from UK private equity firm Lion Capital for over several weeks, according to people familiar with the deal.
However, it is unclear how far along the talks have progressed, reported the Financial Times.
Weetabix is the second-largest branded manufacturer of breakfast cereals and cereal bars in the

12/16 23:31