date:Oct 23, 2012
, the brand has received not just increased attention from Whole Foods, but also nationwide approval in Kroger for all six of its SKUs (four zero-calorie energy waters and two 100-calorie juice blends), as well as accounts in Ralphs, Wegmans, Jewel-Osco and many others.
Thats not to say that the product doesnt remain different: While Hiball adopted a more conventional profile by moving into cans, it maintained its innovative edge with the cold-activated paint and also succeeded in greening its