date:Oct 22, 2012
nt, the data show.
Burger King has almost 1,300 Latin American restaurants generating about $2 billion in sales and expects that to double in the next four to five years, said Jose Costa, vice president of marketing and supply chain for Latin America and the Caribbean. The growing middle class in Brazil, Argentina, Colombia and Peru view fast-food differently than their North American counterparts.
It's more of a destination, a special location; it's a dining experience, versus a North America