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Russian vodka market faces ‘systemic problem’: analyst
date:May 23, 2012
y competitive market.


Less potent drinks


These included greater consumer choice driven by international spirits brands, as well as a wider variety of less potent alcoholic drinks such as beer, cider and wine.


Murogava said: Quite a number of Russian, Lithuanian and Russian brands in 2011 posted a decline, mainly due to developments within the vodka category, with consumers switching from one brand to another.


[Consumers were] choosing something new, for example, a new flavour [raspberr

12/18 03:15