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Greek yogurt activity accelerates on health qualities
date:Oct 19, 2012
Greek yogurt continues to be a key area of activity in the fresh dairy market. Nearly 8% of the total yogurt launches recorded globally by Innova Market Insights in the 12 months ending June 2012, were positioned as Greek or Greek-style options. This was up from less than 2% five years previously, with actual launch numbers rising more than five-fold over that period.

Launches of Greek and Greek-style products made up 29% of U.S. yogurt launches recorded in the 12 months ending June 2012. This

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