date:Oct 18, 2012
bother looking at other fast-food chains for inspiration. Instead, he visited dozens of Chipotles around the country and looked at iconic examples of good design from other walks of life. He mentioned Apple's product design and the Minimalist art of Donald Judd -- things that have inherent simple beauty about them.
He came up with a radical refinement of what Chipotle was already doing. He pared away all extraneous ornament, leaving concrete floors, perforated plywood wall coverings, high wood