date:Oct 18, 2012
style of Chipotle also lacks clear cultural signification, making it equally relevant in Mumbai or Memphis -- a crucial quality in an age when three-quarters of Taco Bell owner Yum Brands' revenue comes from outside the U.S.
Imitation may be the sincerest form of flattery. But in this case, it also poses a serious risk to Chipotle's bottom line. If customers can really get a fast-casual experience at quick-service prices, they'll be a lot less likely to spend $13.50 on a carnitas burrito with