date:Oct 18, 2012
Over the past month, Taco Bell, Wendy's and Sbarro all announced that they were taking drastic measures to refresh their respective brand's images. The stated goal of the comprehensive modernizations at Wendy's and Sbarro was to make them more like hugely successful fast-casual chains such as Five Guys, Chipotle and Panera.
Chipotle and Panera, these guys raised the bar and changed what consumers expect, Wendy's chief marketing officer Craig Bahner told The Huffington Post. That inspired us