date:Oct 18, 2012
owth and effective net price realization.
Substantially increased advertising and marketing expense in the quarter, supporting the companys long-term brand building initiatives.
Activated our expanded partnership with the NFL across snacks and beverages with retail programming in 22 of 32 team markets and announced that Pepsi will be the official sponsor of the 2013 Super Bowl halftime show. Doritos will again drive its highly popular Crash the Super Bowl program.
Summary of