date:Oct 18, 2012
hannel by channel if Resource isnt capable of growing the category that Smartwater pioneered, the company wants to make its mistakes quietly. But the expectation is that NWNAs vaunted efficiency will help Resource provide a margin-efficient alternative to older, more expensive-to-produce bottle brands like Evian and Fiji.
The cost structure behind Resource, according to Cooper, allows it to be sold for between $4 and $6 cheaper per case the same kind of cost structure that allowed NWNA to com