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To Get “Smart,” Nestle Tries a New Resource
date:Oct 18, 2012
percent next year, according to Cooper).

Resource launched in Southern California recently and is now in 90 percent of the companys chain accounts in convenience, grocery, and natural channels, according to Joe Wiggetman, who is Nestles general manager for Resource and Keeper Springs brands. The company is taking it into broader distribution slowly, but is in the process of selling it into chains in those classes of trade on a national level for the next year.

Still, the idea is to stage it c

12/24 01:11