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To Get “Smart,” Nestle Tries a New Resource
date:Oct 18, 2012
le doesnt take incursions onto its watery turf lightly, so also getting strong play at the NWNA booth was a relative newcomer: Resource. The company has tasked a pair of branding aces (pulling them in from runaway success Pure Life and stalwart eco-brand Keeper Springs) with the unenviable chore of establishing Nestle as a player in the Smartwater crowd, and they are using Resource (labeled with a Smartwater-like lowercase r) as the brand to do it.

I dont think anyone was upset about the growth

12/24 00:58