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To Get “Smart,” Nestle Tries a New Resource
date:Oct 18, 2012
nt even need to be sold in packages and divided it into a number of need states with products and price points to match.

All of those need states were on display at the recent National Association of Convenience Stores show, where NWNA sliced and diced its water brands to provide equal weight to developing and established fizzy brands San Pellegrino and Perrier, to regional brands like Poland Spring and commodity priced Nestle Pure Life, as well as the companys burgeoning tea portfolio.

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12/23 23:22