date:Oct 18, 2012
Popular with young shoppers
Denney-Finch said: Smartphone shopping is certainly popular with young shoppers, with six-out-of-10 [57%] under-35s saying they are already doing it or keen to do so. One way retailers are capitalising on this trend is through the development of interactive virtual shopping walls.
While acknowledging grocery is still in its infancy, the market is evolving at a blistering pace, she added.
Food companies should view their websites as digital assets that not only sell