date:Oct 17, 2012
er brands have grown 6% over the past five years, compared with the sales of national branded packaged food manufacturers that have grown just 2%. Increasing competitive strength of private-label brands reflects a power shift from consumer packaged goods companies (CPGs) to food retailers, as well as the growing trust and loyalty consumers have to today's innovative and high-quality retailer brands.
Retailer brands have matured from their original positioning as 'cheap and cheerless' generic pr