date:Oct 17, 2012
marketing controller Eileen Livingston said Jim Beam is attracting more consumers towards the bourbon category by investing in innovative products.
In the past 18 months alone, we have launched Red Stag by Jim Beam, the first ever cherry infused bourbon, Jim Beam Honey, the first ever honey-infused bourbon and most recently Devil's Cut, a first-of-its-kind innovation for premium bourbon drinkers, Livingston added.
Jim Beam Honey will be rolled out in the UK off-trade by mid-October 2012.