date:Oct 16, 2012
Indias ready-to eat (RTE) branded food cuisine is proving to be far more popular in the global markets than in the domestic arena. This is because dual-income homes in India find the increasing number of well-established neighbourhood restaurants far more acceptable and convenient, views Chitranjan Dar, divisional CEO, ITC Foods Limited.
In the western world, RTE is looked upon as the ultimate in convenience. In fact, the entire ITC range under the Kitchens of India brand has a wider acceptance