date:Oct 16, 2012
The transactional wine website Morrisons Cellar is currently being tested and will be launched later this autumn. It forms part of the retailers plan to grow its wine category by 100M within three years.
The move follows the supermarkets FTSE 100 fall earlier this week. Morrisons shares fell by 4.5p to 269.5p, as analysts expressed concern over its fortunes.
Julian Wild, food group director at legal firm Rollits, told FoodManufacture.co.uk: Morrisons chose to take a different direction from ot